I like the hectic pacing of these new spots for Lenovo from Saatchi & Saatchi/NY.
I also like how in the band spot, the copywriter name drops indie rock Omaha, home of Saddle Creek Records.
I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.