Latina Moms Demand A Brighter Future for Their Kids

The Latino community has been among the hardest hit by the climate crisis, with nearly 1 out of 2 Latinos in the U.S. living in counties that frequently violate pollution standards, exacerbating asthma and other respiratory illnesses. Consequently, climate change is one of the top concerns for Latinos.

Thankfully, the Latino community, led by its moms, has the power to shift the course of the 2020 election.

“We can’t make long-lasting change in our communities unless we vote,” said Chispa’s National Director, Johana Vicente. “Voting isn’t just about picking a political preference; it’s about voting for clean air, clean water, and the sustainability of our planet. At Chispa we organize with Latinx communities to ensure that they know their vote is their power.”

The new campaign is led by the Latino Victory Project and the Potential Energy Action Network and supported by Chispa, Poder Latinx, Alianza For Progress, and New Florida Majority.

Vote Like A Madre

Latina moms from across the country are using their enormous voting power to come together and make a promise to their children to #VoteLikeAMadre.

#VoteLikeAMadre has the support of some of the most recognizable Latina moms across music, television, film, and business including Jessica Alba, Jordana Brewster, Salma Hayek, Joy Huerta, Eva Longoria Bastón, Jennifer Lopez, Desi Perkins, Zoe Saldana, and Karla Souza, among others.

Jennifer Lopez is going to VoteLikeAMadre. You can too.

“We’re at a tipping point that requires bold action, and that means electing candidates who are fierce supporters of environmental protection laws and who vow to combat climate change,” said Nathalie Rayes, President and CEO of Latino Victory Project. “As a mother, I want my two young boys to grow up on a planet where clean air and water are not valuable commodities, but abundant resources available in our natural environment. I urge my fellow madres, tías, abuelas, and madrinas to join our #VoteLikeAMadre campaign and vote to protect their planet and their future.”

The campaign was created by cross-cultural creative agency, the community. Horizon Media led media, and 42West is leading PR. Other partner agencies include CAA.