Follower counts in social channels don’t mean much, but no matter how many times a social media expert repeats this fundmental bit of advice, numbers continue to dazzle CMOs and others famished for metrics.
Which explains why Land Rover has made a note of a social media milestone, namely its one millionth “Like” on Facebook.
Even if the occasion isn’t actually all that auspicious, the ad is a nice “Thank You” note to Land Rover fans.
And why not take the opportunity to say thanks for your attention, thanks for buying Land Rover and including the brand in your social updates?
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