From Cambridge Enchorial Press comes a new book by Clive Challis on one of the all time greats, Helmut Krone, the AD who worked with Bill Bernbach at Doyle Dane & Bernbach back in the day.
Helmut Krone (1925-1996) was a leading seditionary. He started out as a graphic designer who despised advertising — and finished up as an art director claiming to be a graphic designer, ‘the only one in hard-core advertising ,’ he said.
Krone shaped the two most important ad campaigns ever: for Volkswagen and the ‘We try harder.’ campaign for Avis. These two campaigns explored the difference between graphic design and advertising art direction — in fact Krone’s work defined modern art direction for print.
Krone’s work has been collected by the Museum of Modern Art and the Smithsonian. He has been inducted into Art Directors’ Halls of Fame from New York to Berlin.