Just Do It Yourself

Barbarian Group strategist, Noah Brier, shares with Ad Age readers a behind the scenes look at the launch of his Brand Tags site.
Here’s one of the things he says that makes a lot of sense:

Teach yourself some code: I recently read an article that suggested knowledge of code would be the literacy of the 21st century. I agree. Being able to get a computer to do what you want it to is an amazing strength. All of a sudden you’re not reliant on others to bring your ideas to life. And it’s really not that hard — I taught myself in a few weeks without the help of books. As a friend of mine said to me a few years ago, if there’s one thing the web knows, it’s how to make the web. Any question you have has likely been answered and well documented on one of the thousands (millions?) of sites by and for the people who make the web. Plus, you don’t have to be an expert, you just have to be able to bring your ideas to life.



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.