Japan Toys With American Advertising Icon

Steve Hall reports that McDonald’s Japan has ditched the iconic Ronald McDonald in favor of a couple of “McHotties,” one male and one female.
McHottie_boy.jpgMcHottie_girl.jpg
Maybe an outing to McD’s is something special in Japan. Never been there. I have been to a McD’s in Berlin, however and I was shocked to learn they sold beer and that the quick service restaurant was popular among hipsters out on dates.

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am now head of brand strategy and creative direction at Bonehook in Portland, Oregon.