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Japan Toys With American Advertising Icon

Steve Hall reports that McDonald’s Japan has ditched the iconic Ronald McDonald in favor of a couple of “McHotties,” one male and one female.
McHottie_boy.jpgMcHottie_girl.jpg
Maybe an outing to McD’s is something special in Japan. Never been there. I have been to a McD’s in Berlin, however and I was shocked to learn they sold beer and that the quick service restaurant was popular among hipsters out on dates.

About David Burn

David Burn is the co-founder, editor, and publisher of Adpulp.com. David joined the ad agency business in 1997 as a copywriter and then worked for seven agencies in five states prior to launching Bonehook in 2010. Today, David is a writer, brand strategist, and leader of creative teams in Austin, TX.

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  1. clyde says

    McDonald’s in Paris charges 1 franc (or the euro equivalent now) for ketchup. About 18 cents per little pack, which you get in the USA free.

  2. David Burn says

    Actually, quite a few urban McD’s do charge for things like Hot Mustard Sauce, which always catches me off guard, given that their rural and suburban brethren do not.