Snickers is running some great TV ads from BBDO/New York.
In particular, I enjoy “Bald,” a spot where a man wears a toupee made of Snickers bars, only to be confronted by his co-workers.
“Um, Steve, we just want to let your know, we know you’re bald. We think you should stop wearing the Snickers.”
It’s ridiculous, of course. Yet, it’s also sublime.
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I love that spot, too. Simple absurdity never goes out of style. The music and acting is top notch as well.
The Starburst “kid eats face of sculpture” spot also make me a happy camper.
According to Adweek, Masterfoods is now looking to other roster shops to pitch them ideas on Snickers.