It’s Obvious

Evan Williams, or Evhead as he is known, is a serial technology entrepreneur with down home values. ValleyWag calls him “a nice Midwestern guy.” Hey Denton, that’s how they grow ’em in Nebraska.
Williams’ recently bought out his investors in Odeo, the podcasting startup he founded after selling Pyra Labs (the maker of Blogger) to Google. Denton, of course finds Williams’ largesse foreign and naive.
Williams is reorganizing his assets and placing them under a new company banner, known as Obvious.

Obvious was born out of twin desires: The desire to create great products that are innovative, beautiful and make a difference to tons of people. And the desire to create an environment for working that is equally innovative in a way that leads to greater success, sustainability, and satisfaction for both the company and its people.

So, Williams is not just nice, he’s an idealist to the last drop. I like people like that. They never seem to run out of fuel, whereas cynics and the selfish always lag. Such is the nature of personal motivation.



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.