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It’s Not A Diet, It’s A Challenge

Clive Thompson, writing for Wired, explains why losing weight with Weight Watchers is easy, and even fun, to do.

Weight Watchers is an RPG.

That’s “role playing game” for those over 40.

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About David Burn

David Burn is the co-founder, editor, and publisher of Adpulp.com. David joined the ad agency business in 1997 as a copywriter and then worked for seven agencies in five states prior to launching Bonehook in 2010. Today, David is a writer, brand strategist, and leader of creative teams in Austin, TX.

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  1. Chidog says

    Never thought of it that way, but the Weight Watchers points system made losing weight a lot easier for me, even though now I just follow the general principles. Sixty pounds in 3 years though.