It’s A Cup of Frozen Sugar


I often like Taco Bell’s advertising. But this latest spot from DraftFCB/Orange County doesn’t do it for me. Normally, I’d merely recognize that fact and pass on posting the commercial. I’m posting this one for one because I want to point out how lame the concept of a “breakation” is. Instead of forgoing a pay off and sticking with the Pina Colada song to the end, this spot suggest you, “Take a breakation. Part break, part vacation.”
I know times are tough and lots of people are opting for staycations this summer, but a trip to Taco Bell for a Pina Colada Freeze doesn’t equal a vacation of any sort. Saying it does, is absurd (not in a good way).

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About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.