It’s An Ad. For A Car.

There’s a bunch of these ads for the Toyota Yaris featuring actor Michael Showalter, but this one’s probably the most…literal? Existential? Minimalist?

This one was, for me, the most amusing. Poking fun at the conventions of automotive advertising is rich territory.

But really, you can feel the creative brief coming through the screen — “Remember, this is a young, hip, jaded target audience…”

Agency: Saatchi and Saatchi, Los Angeles.