Doritos wants you to stop procrastinating. Because “Doritos is all about making a statement and living life in the now.”
That’s why the snack food maker is taking part in the oh so Converse-like Fresh Films contest with Sony, and why they stand behind, short for “If Not Now When?”

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am now head of brand strategy and creative direction at Bonehook in Portland, Oregon.