Broad City’s Ilana Glazer is a reluctant runner in this new Nike Joyride campaign, created by New York and Portland-based agency Megs and Shamus. She’s also herself. Megs and Shamus and Marielle provided Glazer with scripts and the freedom to do what she does best—improvise.
The spots were produced by Caviar and directed by Marielle Heller.
Megs and Shamus reflected on the choice of directors. “Mari perfectly understood what we were trying to achieve. Her goal was to create a world for Ilana to play within that felt simultaneously real and beautiful. We wanted these lighthearted comedic films to feel cinematic and rich, and Mari brought that vision to life.”
The Nike Joyride campaign adds to Heller’s growing presence in the advertising arena, as she continues to make her mark in film and television. Her latest feature, A Beautiful Day in the Neighborhood, starring Tom Hanks as the iconic children’s entertainer Mr. Rogers, will be theatrically released on November 22, 2019.
“Nike Joyride is designed to work for every runner, at every stage of their journey,” according to Nike.com. “The beaded technology helps keep your legs and feet feeling fresh, so you’ll want to go again—whether yesterday was the longest run of your life or your first run ever.”