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If You Want to Have Some Say, Become A Client

Dave Linne, 47, a former creative director at Leo Burnett is now in a new role at ConAgra. That’s right, he is now a client.
As senior VP-advertising, global market strategy, Linne believes he will have more impact on the work, according to Ad Age.
Creatives at Nitro, DDB/San Francisco, Venables Bell & Partners, Element 79 and Wondergroup will now be dealing with one of their own. Could be interesting for all involved.
Omaha-based ConAgra has many iconic brands under its umbrella, including Pam cooking spray, Reddi-Wip, Egg Beaters, Chef Boyardee, Hunt’s tomato products and Orville Redenbacher.

About David Burn

David Burn is the co-founder, editor, and publisher of Adpulp.com. David joined the ad agency business in 1997 as a copywriter and then worked for seven agencies in five states prior to launching Bonehook in 2010. Today, David is a writer, brand strategist, and leader of creative teams in Austin, TX.

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  1. Ad Broad says

    Well, I’ve heard of creatives getting in bed with clients…but marrying them? Hmmmm. Mazel Tov. Interesting what impact, if any, this will have on work for ConAgra’s lineup of what I initially read as IRONIC brands–apt description of Pam, Reddi-Wip and Chef Boyardee, wouldn’t you say?