It seems that, despite the fact that Chevy advertising will increasingly focus on technology, it won’t be losing the nostalgia aspect of the brand altogether. A new Facebook contest asks Chevy owners to upload their favorite pictures for possible use in an upcoming commercial.
At what point does the brand need to be focused solely forward? Are the constant nods to its heritage helping or hurting? If you’re in the market for a new car, does the past 100 years mean anything to you?
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Past experiences certainly play a part in a buyer’s decision, even more so if those experiences are positive. I don’t think it’s necessarily a bad move, as long as they are improving the product as well, and giving the consumer more than one reason to be attractive.
Indeed the past campaigns for a brand are in your mind when you are out there to make a bargain. But i guess the latest campaigns matters. Keeping them positive and adding some consumer reviews are helpful for a brand to achieve sales goals. And of course, product improvement in inevitable.