I Hope They Didn’t Pay Retail

National Semiconductor capped off its most successful fiscal year in history by equipping every one of its 8,500 employees with a 30-gigabyte video iPod.
While designed for personal entertainment, the popular Apple MP3 player will be used as a new training and communications tool at National, providing a convenient method for employees to download National podcasts and other employee communications.
The analog integrated circuits that National designs provide portable devices like the iPod with longer battery life, sharp images and crystal clear sound.



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.