Q. Is it hard going from Copywriter to Executive Creative Director? What new challenges/responsibilities does being an ECD entail?
A. You have to realize that you have a new job. Your job is to create culture and possibility rather than to ‘write.’ I’ve always called it a transference of joy. You have to take joy from seeing someone else create a great idea and then either help make it better or get out of the way if you can’t.