Q. Is it hard going from Copywriter to Executive Creative Director? What new challenges/responsibilities does being an ECD entail?
A. You have to realize that you have a new job. Your job is to create culture and possibility rather than to ‘write.’ I’ve always called it a transference of joy. You have to take joy from seeing someone else create a great idea and then either help make it better or get out of the way if you can’t.
How To Be A CD
I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.