Home Depot About To Repair Its Marketing

Here in Atlanta, this is a big ‘un. From Adweek:

The Home Depot is contacting consultants as it prepares to review all aspects of its $500 million-plus communications business, including creative, media, PR, digital and multicultural chores, according to sources.

Might be hard for some of you to believe, but Home Depot was once a great company to work for and shop at, and its founders have done wonderful philanthropic things here in Atlanta. And I remember when it only had one store.
Like all the other major Atlanta-based businesses (Delta, Coke, UPS, Georgia-Pacific, Chick fil-A), Home Depot gives its brand advertising account to an out-of-town agency (Richards Group) and throws some digital and below-the-line scraps to some local shops. I wonder if that’s going to continue.



About Dan Goldgeier

Dan Goldgeier is a Seattle-based freelance copywriter with experience at advertising agencies across the U.S. He is a graduate of the Creative Circus ad school, and currently teaches at Seattle's School of Visual Concepts. Dan is also a columnist for TalentZoo.com and the author of View From The Cheap Seats and Killer Executions and Scrubbed Decks.