Our neighbors down the street here in Austin already have their holiday lights blazing in full glory each evening. They are violating the “Not before Thanksgiving” rule, but there are worse violations.
People all over the nation are also preparing for the holidays inside their homes. According to Shutterfly’s latest commercial, many are preparing to share their COVID-induced crafting with friends and family.
“Watch smiles multiple when you let that good fly,” the brand playfully suggests.
With Shutterfly, you can also create custom Christmas cards, Hanukkah cards, New Year’s cards, and more with your favorite photos and memories.
Hudson’s Bay Lifts Spirits with Its Call to Joy
The last four to five years have been a joyless affair. Even Canadians have felt the chilly winds blow across the border. Thankfully, it’s time to turn those frowns around.
Hudson’s Bay, a.k.a. The Bay, is Canada’s iconic department store. The Bay teamed up with FCB Canada to create this call to joy (an advanced form of the classic call-to-action).
Nancy Crimi-Lamanna, FCB Canada’s Chief Creative Officer, said, “Everyone needs a little extra joy and merriment during the holidays this year; and with Hudson’s Bay being such an iconic holiday retailer, we had the perfect brand to make everyone’s holidays a little more colorful.”
The brand and agency also had the stars of Schitt’s Creek to help brighten things up. Annie Murphy and Catherin O’Hara are brilliant comedians who are beloved in Canada and the U.S.
Any brand would do well to have these two creative powerhouses as spokespersons and advocates for more joy.
Amazon Captures the Drama of Missing Out
Amazon can send just about any gift anyone can think of to any place with an address. What Amazon can not do is restore public health or repair the damage that COVID-19 continues to bring. The brand illustrates this drama here:
This is a particularly well made commercial. The acting and cinematography are spot on, and the central drama of our time is perfectly expressed in the central character’s grit and resolve to perform again.
Where Hudson’s Bay asks its shoppers to spread existing joy, Amazon.com suggests that we first find joy by sustaining and honoring the things that matter most.