Hire A Copywriter Next Time

Iconic brands with money to burn ought not to miss the ball completely. But sometimes they do. What’re you gonna do?

catch_caught

Take McDonald’s recent effort to introduce the public to Fish McBites, a new menu offering.

Fish McBites are made of Marine Stewardship Council-certified sustainable Alaska pollock. That’s news that needs some ‘splainin’. Wouldn’t you agree?

Yet the brand chose to say, “The catch that’s caught here.” I’m underwhelmed. When launching a new product from the wilds of the ocean, you need taste appeal.

Here, let me help:

  • Line-Caught in Alaska!
  • The Other Other White Meat
  • Small Bites of Big Fish

Let’s also work the sustainability idea in:

  • Millions and Millions Will Not Be Served
  • Sustainably Harvested And Deep Fried
  • Hire a copywriter next time. Bad advertising is bad enough, but bad outdoor advertising is a public nuisance.

    Previously on AdPulp: A collection of McPosts

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    About David Burn

    I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.