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High Praise For Randomness

Rohit Bhargava, of Ogilvy PR has some great things to say about the power of randomness.

What makes random such a powerful marketing tool?

About David Burn

David Burn is the co-founder, editor, and publisher of Adpulp.com. David joined the ad agency business in 1997 as a copywriter and then worked for seven agencies in five states prior to launching Bonehook in 2010. Today, David is a writer, brand strategist, and leader of creative teams in Austin, TX.

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  1. New Persuasion says

    Random is not Random if Used as a Marketing Tool

    It was about five years ago that my two teenagers started saying things like That was so random or just Random. It was sort of random how the word random entered their vocabulary. Anything that was random caught their attention