Smart Power is a nationwide, non-profit marketing campaign promoting clean energy. As part of their efforts, Smart Power conducted a consumer-generated advertising contest with a $10,000 grand prize. The winning entry, shown above, is the work of Dan Sheppard, a 19 year old advertising major at University of Nebraska. Sheppard is currently interning at Grey in New York City.
Sheppard’s reel (link removed at Dan’s request) is filled with mostly humorous spots for Chipotle, Doritos, Engadget, JVC and Southwest Airlines–all firms who have conducted consumer generated advertising contests. It’s not much of a stretch, or a revelation, to say this guy has a bright future ahead of him in the ad biz.
