Smart Power is a nationwide, non-profit marketing campaign promoting clean energy. As part of their efforts, Smart Power conducted a consumer-generated advertising contest with a $10,000 grand prize. The winning entry, shown above, is the work of Dan Sheppard, a 19 year old advertising major at University of Nebraska. Sheppard is currently interning at Grey in New York City.
Sheppard’s reel (link removed at Dan’s request) is filled with mostly humorous spots for Chipotle, Doritos, Engadget, JVC and Southwest Airlines–all firms who have conducted consumer generated advertising contests. It’s not much of a stretch, or a revelation, to say this guy has a bright future ahead of him in the ad biz.
Grandpa Joke Takes Home The Bacon
June 19, 2007 By
About David BurnI wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.
