Going Out Guide Spreads Its Wings

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According to L.A. Times, Tribune- and Gannett-owned Metromix will expand to 40 cities next year. Currently, the media brand serves eight markets—Chicago, NYC, LA, Orlando, Baltimore, South Florida, Connecticut and Hampton Roads, VA.
“We need national scale to be able to compete more effectively,” Tribune Interactive President Tim Landon said. “In terms of accessing national dollars, you’ve got to have a good, national footprint covering the top 10, 20, 30 markets.”

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am now head of brand strategy and creative direction at Bonehook in Portland, Oregon.