Give Caribou A Coffee


BarbaraLippert of Adweek likes the new Starbucks spots from Wieden + Kennedy.

“Ski Lift” is abstract, but still warm. It features cool, switched-on music (“I Love NYE,” by Badly Drawn Boy) and even offers a little breather when it comes on, like staring inside a snow globe, or, um, taking a coffee break in a cozy, welcoming café.

Given that Caribou Coffee is a Starbucks competitor in several states, I find this particular heart-warmer kind of interesting.

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About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.