Getting Out The “C” Word

Beet.TV is featuring an interview with Christine Beardsell, creative director of The Third Act. Digitas created The Third Act in May to create branded episodic programming for its clients.

The Third Act brings together agency, production, media and entertainment resources to offer clients one source for branded content.
Holiday Inn Express is the first client to step up to The Third Act’s plate, as we’ve reported here previously.
You might be interested to know that my team at BFG has spent the past two plus years creating brand sponsored content for Camel, including episodic video and online magazine formats.
[via Random Culture]