Get Ready For Oz Fest

USA Today: The hottest potential endorser coming out of the 2005 World Series is not a pitcher, catcher or center fielder. It’s manager Ozzie Guillen of the victorious Chicago White Sox.
Managers and coaches almost never outshine players on Madison Avenue. But sports marketing executives are jumping on the bandwagon of Guillen, the rollicking, 41-year old “Wizard of Oz” who’s threatened to retire after leading the White Sox to their first World Series title since 1917.
“People love watching him. They never know what he’s going to do, or say, next. What other manager have we seen gesture for the fat guy in the bullpen?” asks Bob Dorfman, creative director at Pickett Advertising in San Francisco.



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.