Get To Know Your Customers Better, So You Can Better Address Their Needs

Liz Strauss, a social web strategist and community builder at Inside-Out Thinking wants to know if your marketing is in an unaware, self-centered place? If it’s all about your product or service, then it probably is.

If your purpose is to get to know your customers, ask questions about customers, not what they think of you.

When we move ourselves out of the center of the conversation, the possibility for relationship comes back into balance. The chance to connect goes wider and deeper. Every answer provides an opportunity to ask another question and understand the why that moves that customer’s decisions. It’s exponentially easier to provide products and services when we’re serving people we understand.

That’s some pretty nice Inside-Out Thinking, if you ask me. In fact, let me take Strauss’ advice and ask you some questions that will help me get to know you better.

  • Is the quality of your work improving or degrading?
  • Are you adequately compensated for the work you do?
  • What makes you happiest/saddest at work?
  • Are you proud of what you do each day?

Please reply via our comments here or send me an email if you want to keep it private.



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.