Gamers Got Game

Hollywood producers are perpetually in search of “the story.” Sometimes they find it in the young writer from Iowa, sometimes on page 14 of the local newspaper. According to this New York Times piece, gamers increasingly have the story.

For years, Hollywood has talked about the supposed convergence of films and video games. And for years, the primary results have been low-budget movies based on games, and uninspired games based on films.
On Tuesday, Blizzard Entertainment, a leading game developer, hopes to reverse that trend as it plans to announces a deal with Legendary Pictures, a major Warner Brothers affiliate, to make a big-budget “Lord of the Rings”-style live-action film based on Blizzard’s wildly popular Warcraft series.
World of Warcraft now has more than six million paying subscribers and is on track to generate more than $1 billion in subscription revenue this year.



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.