Frustrated Flyers Take Note

Mahogany interiors, five-course meals and personal butler service will be available on several Amtrak routes starting this fall, as the national passenger railroad embarks on a new partnership with GrandLuxe Rail Journeys.
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The companies have teamed up to attach seven special GrandLuxe cars to regularly scheduled Amtrak trains.
For Amtrak, the partnership will be a moneymaker, company spokesman Cliff Black said. He declined to say exactly how much privately held GrandLuxe is paying the government-owned corporation.
“We like the opportunity to experiment with creative marketing approaches,” Black said. “Anything that elevates the profile of passenger-train service is beneficial to Amtrak.”
[via USA Today]

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About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.