Free Music Discovery (c/o imeem), We Hardly Knew Thee

MySpace CEO, Owen Van Natta, announced today that MySpace Music has completed a deal to acquire certain assets of imeem – a leading social media music service.
Eliot Van Buskirk of Wired says, “You were fun while you lasted, imeem, rest in peace — although it looks like you’ll rest in pieces instead.”
Van Buskirk also comments on the reasons for the service’s demise:

According to insiders, imeem, which was already struggling to cover its music licensing fees in a weak advertising market, was brought to its knees by a lawsuit from independent music consortium The Orchard that accused imeem of playing TVT Records’ music without the proper licensing. The lawsuit asked for the maximum penalty of $150,000 per infringed song; imeem apparently thought it had a case, but lacked the funds to pursue it.

Imeem visitors are now being directed to MySpace Music, and imeem users who have set up profiles and playlists will have them migrated over to the MySpace Music platform at some point soon.

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am now head of brand strategy and creative direction at Bonehook in Portland, Oregon.