Free Don’t Come For Free

Blogging has turned over another page. Thanks to Piers Fawkes of PSFK, we now have the subscription model to consider. Piers and cronies have debuted a new blog, IF, or Idea Forge, and they intend to charge for the content.

IF is a daily digest of inspiration for brand planners and creative marketers. IF is an Idea Forge. Whether you work in a marketing department, a communications agency or are just involved in the success of your business – we hope IF provides its members with fresh, effective stimulus.
IF is provided by PSFK, a web publisher who also publishes PSFK.COM. IF is a dedicated service to provide members with suggestions that fuel the rest of their day. We won’t be one of those sites pointing out all the great ads around the world, but we may just be the site that will inspire the next set of great ads.
Come join us. We will be holding twice yearly events in the USA, Europe and Asia. The site has RSS, regular newsletters and IF will evolve to hold news of other events, breaking news, forums and a business directory.
The site is in public beta until June 20 2005. Current membership is $20 per month but we’re pleased to also offer these introductory and license deals.

Discussing the launch via e-mail, Piers said, “Well you have to try to make this blog stuff pay, no?” Yes. If that’s where you’re coming from. And that’s where AdPulp is coming from. So far, our idea is to find more advertising sponsors for this site and give the content away for free. It’ll be interesting to watch this develop and see how many other blogs are willing/ready to jump on the subscription-based model.



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.