Four New Egotists Reporting On An Ego-Heavy Industry

The Denver Egotist, announced at the beginning of the year that they intended to spread the Egotist gospel throughout this creatively endowed land. And they’re busy doing just that. The Egotist Network now includes the following sites:
The San Francisco Egotist, The Salk Lake City Egotist, The St. Louis Egotist and The Des Moines Egotist. I like Salt Lake’s tagline: “Our Version of Spiritual Outreach”.
From the quick looks I just gave the four sites it appears that, like their Denver parent, these hyperlocal sites are taking an interest in creative happenings outside their city’s borders. Which begs the question whether any one city creates enough ad news to float a profit-minded site. I’m certain New York City does, but it’s a pretty wicked drop off after that.
Previously on AdPulp: Dear Hyperlocal Ad Blogger, Come Out, Come Out, Wherever Your Are



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.