Toby Barlow and Team Detroit nailed it with this Dennis Leary-narrated Ford F-150 spot that sells smarts and power in the same package.
The spot is actually 10 months old, but is being aired again now that NFL football is back on the tube. Works for me. Here’s hoping it also works for Ford.
Agreed. I love these spots with the great copywritten narrative that is visualized with animated text.