Flash Your Flash

“Sweet reel, but where’s your web work?” queried the creative director, dismayed by the candidate’s lack of a digital clue.
According to Ad Age, the above line of questioning is not fantasy, but a pressing credentials/personnel issue faced by agencies today.

(speaking at ad:tech) Bob Moore, chief creative officer at Publicis USA, said the agency doesn’t hire people without digital in their portfolio, the hoped-for net effect being not two classes of creative but one. The challenge is getting people to think about it as a blank slate, he said, and “the irony that creative people are the slowest to recognize this is grating on me. Terribly.”

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About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.