Fear And Self-Loathing On The Ad Campaign Trail

Steve Hall of Adrants feels bad for Danny Kaster, and by extension all of us ad schmucks. He writes:
“While it’s known the producers of The Apprentice get sadistic pleasure out of editing contestants into idiots, it was still embarrassing to see a fellow industry professional get chopped up and fed to the nation as another twisted, reality show moron. In last night’s season premier, Boston-based POPstick Chairman and CEO Danny Kaster was the buffoon of the episode, painted into a caricature not unlike a circus clown. Of course Kaster didn’t help matters by dressing in distracting, oh-so-cool ad-wear, leading his team in a feel-good kumbaya campfire-like moral building exercise and, worse, failing miserably at his assigned task.”
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As an interesting footnote to this, both Hugh MacLeod of Gaping Void fame and decorated adguy, Ernie Schenck, in unrelated but recently made posts lament the levels to which we ad folk willingly stoop.

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About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.