Fashion Exec Gets The Wrinkles Out Of Old Man’s Leisure Wear Brand

Adweek reports that Haggar Clothing Co. chief marketing officer Alan Burks made the Power 100 List of the most influential leaders of the men’s fashion industry as ranked by DNR magazine.
Burks was noted for his role in shaping advertising and new ideas for business and licensing opportunities for the Dallas-based clothier. Working under an agreement with BMB Group Ltd., Haggar has expanded its presence in the United Kingdom and Ireland. Burks also plans expansion in Asia, the magazine said.
Haggar recently launched a multimillion-dollar campaign for a new line of wrinkle and fade-resistant clothing with television, radio and print ads created by Foundation Design, an independent Seattle agency.



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.