Every Agency Is A Media Company, Wunderman More So Than Others

Blog Ads studied SXSW Interactive registration records to determine how many agency personell made the trip to Austin this year.

The overall attendance numbers were steady since last year, after a huge increase from 2010 to 2011.

Digitas sent the most people at 79, followed by Ogilvy (67), Razorfish (64), GSD&M (64), and DDB (58).

But which agency provided the best coverage of all the heady talks? I just searched through many of agency websites in the top 25 and it is frightening how many do not feature blogs. It’s 2012, and we’re still leaning on brochureware sites to lure staff and clients. No wonder so many ad people flew to Austin — the agency business needs an education.

Some of the agencies that did contribute active reporting to the collective include Wunderman, GSD&M, Digitas, Ogilvy, DDB and BFG Communications.

I think Wunderman’s coverage may be the most comprehensive, and I like that they have a dedicated YouTube channel, as well.



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.