Playing off the news that one of Mitt Romney’s advisors said that he would reset himself like an Etch A Sketch once the Republican primaries are over, the toymaker is having fun with some new ads:
I love ads like this that can take its cues from recent events and still come out looking good. See the rest of the ads at Adweek.
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It’s an easy thing to do, and perhaps the right thing to do, but dare I ask what kid would be attracted to a message like this? I know parents buy the toys, but they buy the toys kids their kids beg/nag them for.