Ernie’s Tempest

Ernie Schenck asked why Hispanics need their own advertising awards show. There have been 39 responses to his question thus far.
Here’s a segment of one response, from High Jive:

I think we need Hispanic shows for many reasons. The first is to generate positive pr for Hispanic agencies. The work being produced in these shops doesn’t get the respect and coverage it deserves. Publications like Advertising Age and Adweek do a miserable job of reporting on multicultural efforts. I’d hazard a guess that the overwhelming majority of your visitors have never even heard of Marketing y Medios.

You’re right, High Jive. I’ve never heard of Marketing y Medios. Thanks for the pointer.



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.