Ed Cotton Wants Action

Ed Cotton of Butler Shine and Stern wants social networks to deliver on the wisdom of crowds promise.

Facebook is attracting a ton of people and it’s doing a great job with the basics, but the real “win” is leveraging the collective wisdom and power of crowds to do something interesting; to buy goods at a discount, to give loans, change the political system, raise environmental standards, reduce poverty and yes, even keep interesting business magazines afloat.