Green Machines

According to BBC, Greenpeace commissioned a study that shows consumers are willing to pay $197 more for a computer with fewer toxic components.

Electronic waste, or e-waste, is a massive global problem. Thirty million computers are thrown out every year in the US alone.
About 70% of heavy metals, such as lead and mercury, in landfill sites come from e-waste.

Dell says it will eliminate the use of all brominated flame retardants (BFRs) and polyvinyl chloride (PVC) in its products by 2009.
A number of other firms, including Hewlett Packard, Nokia, Samsung and Sony Ericsson, have also made commitments to phase out the use of hazardous chemicals in the near future.



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.