Droga In Prada

The new lifestyle rag, WSJ Magazine, decided to dress David Droga up and pretend that it’s 1963. Which might have been fine if the attending article had any substance to it.
Here’s the best that the writer can get from the ad man:

This is not survival of the fittest–it’s mutation of the species that is crucial for our industry.

I’m confused by this. If the species successfully mutates in order to survive, the scenario couldn’t be more Darwinian.



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.