Baseball season is almost here. And people forget.
GMC is wisely reminding us, and wisely using a World Series hero and one of the best songs in rock and roll history to move metal.
The commercial features San Francisco Giants relief pitcher Jeremy Affeldt, who earned the win in Game 7 of the team’s World Series victory last year. Credit Leo Burnett, GMC’s longtime agency of record, for the work.
According to Advertising Age, Burnett and GMC will launch another spot in the campaign that features the NBA’s Harrison Barnes, small forward for the league-leading Golden State Warriors. A third will apply the precision theme to men’s fashion.
All three spots will be set to the song “Eminence Front” by The Who.
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