D.I.Y. Video Continues To Roll

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The San Francisco Diggers of the 1960s used to feed the hungry in Golden Gate Park between theatrical perfornances. But there’s a new group of Diggers in the Bay Area these days. And The New York Times says they just got VC funding for a video production unit.

In 2004, Jay Adelson, 36, and Kevin Rose, 29, started Digg, a fast-growing Web site that allows users to play editor by submitting links to news accounts around the Internet and collectively deciding which deserve top billing.
Now, while they are still very much involved with Digg, Mr. Adelson and Mr. Rose are preparing to announce that they have turned the Revision3 Corporation, an Internet video production firm they have been running on the side, into a full-fledged company.
Revision3 has close to $1 million in financing from a group of investors that includes Marc Andreessen, the founder of Netscape, and Greylock Partners, a venture capital firm that has backed the start-ups Facebook and LinkedIn, as well as Digg.
It is trying to capitalize on the rapid growth of Internet video, and its founders hope that their programming formula, a hybrid of the polished shows created for the networks and the amateur videos that populate sites like YouTube, will be the path to commercial success in this medium.

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am now head of brand strategy and creative direction at Bonehook in Portland, Oregon.