Delta’s Newest Destination: Twitterville

Ariel points to the fact that Delta Airlines has an active Twitter account.

Love or hate Twitter, it is easy to see how it’s a valuable resource for real-time brand monitoring. Thousands of users simultaneously (and quite candidly) expressing their good and bad interactions with brands, products, and services. Companies should consider it a virtual focus group of sorts… Only, instead of locking housewives in a room for an hour and feeding them cookies and $50, this is an actively engaged, un-prompted group of thousands.

On another Twitter note, Adrants is making updates in Twitterville, despite this earlier statement from its publisher.

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am now head of brand strategy and creative direction at Bonehook in Portland, Oregon.