Ariel points to the fact that Delta Airlines has an active Twitter account.
Love or hate Twitter, it is easy to see how it’s a valuable resource for real-time brand monitoring. Thousands of users simultaneously (and quite candidly) expressing their good and bad interactions with brands, products, and services. Companies should consider it a virtual focus group of sorts… Only, instead of locking housewives in a room for an hour and feeding them cookies and $50, this is an actively engaged, un-prompted group of thousands.
On another Twitter note, Adrants is making updates in Twitterville, despite this earlier statement from its publisher.
