Dell Dude Bumped By Hot Rocker

Lewsis Lazare:: Sources confirm singer Sheryl Crow has been signed to star in upcoming Dell Computer commercials from DDB/Chicago, the company’s ad agency of record. One source said DDB executives were in London recently working with Crow. DDB referred an inquiry to a Dell spokesman, who declined comment.
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Commercials with Crow would represent a sharp turnabout in Dell’s ad profile, which has been lackluster since the departure of the Dell Dude. A source said the Dude character still may return but most likely portrayed by someone other than Ben Curtis, who immortalized the phrase “Dude, you’re gettin’ a Dell.”

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am now head of brand strategy and creative direction at Bonehook in Portland, Oregon.