Data Is The New Gold And People Will Do Anything For It

Let’s pick up one of Danny G.’s favorite topics this morning—privacy, or violations thereof.
According to The New York Times, a data miner called Phorm, has created a tool that can track every single online action of a given consumer, based on data from that person’s Internet service provider.
Phorm is right now trying to negotiate deals with telephone and cable companies, like AT&T, Verizon and Comcast, that provide broadband service to millions. Phorm’s pitch to these companies is that its software can give them a new stream of revenue from advertising.
Is it hard to imagine a day when people stop using the net due to these hideous invasions? Or is that notion insane, and these concerns the tiny province of civil libertarians?



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.