Cyborg Hottie Kicks Nerd In Gonads, Nerd Does A Dance

I am far from impressed with this year’s crop of Super Bowl commercials. As entertainment most fall flat. As ads they fail completely.

“Stay calm, there’s a Century 21 agent in the house.”

“Come on get happy.”

“Gladys is going to start you on a chocolate I.V.”

Regardless, there is one Super Bowl spot I kind of like from Kia and David&Goliath (physical comedy just works):

The Hotbot in the spot – played by 2011 Miss USA winner, Alyssa Campanella – springs into action and demonstrates just how serious Kia is about technology. “Respect the tech” the ad says.

Sure the nerd factor is on high here, but at least there’s a selling point and the product gets some air time.

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am now head of brand strategy and creative direction at Bonehook in Portland, Oregon.