Pop Open A Canada Dry Ginger Ale And Just Chill

McGaryy Bowen is on the job for Canada Dry Ginger Ale, a great pop and the perfect mixer. With this “street truth” in mind, the agency is introducing a new brand thematic: Work Hard. Play Hard. Relax Harder.

No more Ginger Farm. No more root of relaxation. Put your feet up, it’s time to chill.

Wiz Khalifa’s ‘Work Hard, Play Hard’ soundtrack helps to move the brand in a more urban and youthful direction.

For those “Mad Men” in the AdPulp audience, ready to go from commercial to cocktail here’s a new recipe supplied by the brand:

NO MORE EMAILS MOJITO

Mint and ginger blend seamlessly to refresh your senses and your afternoon.
Ingredients
2 oz. light rum
3 oz. Rose’s® Traditional Mojito Mix
3 oz. Canada Dry® Ginger Ale
Directions
Combine ingredients in a glass over one cup of ice and stir briefly. Enjoy!

Makes 1 serving

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am now head of brand strategy and creative direction at Bonehook in Portland, Oregon.