Creative Use of Seersucker

Adweek spoke with Richard Kirshenbaum, 46, about his agency and other pertinent matters.
On why he’s Cheif Creative Officer and Co-Chair:

I developed something called the Baskin-Robbins approach to creative directing. Instead of one cd who is expected to oversee everything, I have a number of senior-level cd’s who are different flavors. It’s a much more entrepreneurial model. Someone working on a beauty business account is very different from someone working on the Mohegan Sun account or financial business like Edward Jones. We like to match up creative talent with personal interests and passions. Those things go into who is running a specific piece of business.

On dressing the part:

Invest in a really good pair of shoes and a good haircut. Some creative people play at being creative and look like they rolled out of bed. We’re still in a client-service business. You have to put yourself together.



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.